Rubicon Project
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
CANNES — “Programmatic” ad-buying techniques are seeing “immense” adoption around the world – and can particularly save money for advertisers in smaller countries, according to one exec in the space. “In a territory market that’s a much smaller population … operational costs are a much, much bigger percentage of the overall media spend,” Rubicon Project’s […]
The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears
CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project. We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of […]
IAB Chief: Publishers Demand Industry Standards in Programmatic Buying
CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade […]