ruth zohrer
Mindshare’s Zohrer Seeks Silver Bullet For Unified Measurement
LONDON — When your ad is spreading across TV, pre-roll video, in-stream ads, mobile, tablet and umpteen other platforms, how do you begin to measure its success? That is one of the key challenges occupying the minds of brands and their agencies these days. And it’s certainly one troubling GroupM unit Mindshare. “One of the […]