Ryan Jamboretz

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic TV and video ad sales, in a move that sees it partner with a big ad-tech supplier. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked Amobee as the platform through which it will distribute its digital ad inventory. The UK’s […]

CANNES – As long as television and premium video remain atop the ROI stack for marketers, agencies need to solve convergence of the two for their marketer clients. If they don’t, they could be disintermediated by giants like Facebook and Google and knocked down a rung on the value chain by new entrants like Accenture. […]

CANNES – What constitutes “premium content” is in the eye of the beholder. So rather than trying to ascertain a common definition, one’s time is better spent understanding the drivers of ROI while taking into account things like environment, ad formats and targeting. “That’s really more what we’re focused on versus worrying too much about […]

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of […]

VIEQUES, PR — As the technology used for trading display ads programmatically has made in-roads in to digital video, many in the industry also expect the same thing to happen in good ‘ol television. But hold your horses. Whilst many tech vendors are trying to usher a tradable marketplace economy in to television ad buying, […]

LONDON — When you are facing the challenge both to beef-up your technology capability and to roll out across channels at the same time, should you pick multiple tools that can help each deployment, or one that claims to do it all? Many tech vendors these days are fond of boasting their “end-to-end” status, claiming to be able […]

COLOGNE – Google’s efforts to break in to TV seem to have had as many reboots as a dodgy old laptop. But the lingering developments in Chromecast, Google Fiber and more give broadcasters the jitters, says an ad-tech exec who meets with them frequently. “Google sees intermediaries like television networks as being unnecessary,” according to Videology‘s chief commercial […]

CANNES — The emergence of an ad format that can bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between […]

LONDON – Adoption of programmatic video advretising is moving more quickly in Canada, a number of European and Asian markets than in the U.S., says Ryan Jamboretz, Chief Revenue Officer of Videology, in this interview with Beet.TV He says that more than half of the company’s revenue is now coming from outside the U.S. We […]

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first. “The interaction between TV and digital distribution channels is actually way more linked up than we’ve been seeing in the […]

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. “There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, […]

Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology. “The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s […]

LONDON – Two years after launch, Nielsen’s reach-based Online Campaign Ratings (OCR) measurement system is now helping online video advertisers buy media with the same certainty they have from TV, says Videology‘s Ryan Jamboretz. “It is borne of the television world, but it’s being used as the dominant mechanism by which television money is shifting […]