Ryan McBride

 

First-Party Is Fuel For The Future Foundation: Oracle’s McBride

CANNES — In an advertising world shook-up by privacy regulation and practices, marketers’ own data can build a “bridge” to the future. A growing number of brands are coming to that realization. In this video interview with Beet.TV, Ryan McBride, Sr. Director, Global Head of Product Strategy, Oracle Advertising, explains why it is true. Fuel […]