Samsung Ads
Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”
It is the consumer electronics industry’s annual jamboree in the desert. But Cathy Oh has business and results on her mind. In 2019’s Consumer Electronics Show (CES), taking place in Las Vegas, Samsung ran its own “city” with “districts” showcasing the company’s newest TVs, monitors, appliances and more. https://www.youtube.com/watch?v=GAX4vY-NclE For Oh, the global head of […]
Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
For any modern ad buyer, making decisions to reach audiences in the fast-moving TV and video ecology is fraught with difficulty. Everyone knows the market has tipped substantially toward SVOD services and that many people are beginning to shun cable TV subscriptions and live TV. But that’s not the whole story, says a company with […]
Samsung Ads’ Scott Takes Outcome Promise To CES
With Thanksgiving coming and going, the holiday season looming and the end of the year in sight, the digital industry’s minds turn to… the Consumer Electronics Show (CES). In recent years, the annual January shindig in Las Vegas has become about more than just the latest gadgets, with executives from media, marketing and other companies […]
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
TV advertising used to be so straightforward. Now the emergence of subscription video-on-demand (SVOD) has changed the game, whilst the new wave of advertising-funded VOD (AVOD) is shaking it up again. But, as much as conventional wisdom suggests a large-scale viewer migration to over-the-top offerings, what is really happening behind the glass? That is what […]
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]