Sara Badler

Retailers and ecommerce companies have joined verticals like high-end fashion and luxury in embracing programmatic digital advertising buys, increasingly attracted by audience guarantees. “Ecommerce has definitely grown into a major business,” says The New York Times Director of Programmatic Advertising, Sara Badler. Under Badler’s direction, the Times is making a major push to expand its […]

Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct business,” Badler, who is Director, Programmatic Advertising for the Times says in this interview with Beet.TV. One thing that distinguishes the Times is […]