Sarah Monahan
Retail Media and CTV Deliver Full-Funnel Results for Brands: Roku’s Sarah Monahan
LAS VEGAS – Retailers are providing more ways for brands to reach consumers as they shop, helping to measure how their advertising drives sales. Streaming media company Roku has sought to provide more accountability to advertisers on connected television in its collaborations with retailers such as Best Buy. “We started to broker a lot of […]