Scot McLernon

VIEQUES, PR — What are the right length and the right context for a video ad, and can you place them on any and every device? That was the topic of a panel debate, convened by Beet.TV at its retreat, involving executives from major advertising and publishing firms: YuMe chief revenue officer Scot McLernon Facebook global agency […]

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its chief revenue officer Scot McLernon concedes that “there is a little bit of hype […]

CANNES, France — To reach its full potential, video advertising still needs to cross several hurdles surrounding viewability, measurement and cross-screen viewing, says Scot McLernon, Chief Revenue Officer for video advertising company YuMe, in an interview with Beet.TV. “We have a lot of advertisers that have tried video, and advertisers that want to get into […]