Scott Ferber

MIAMI — At the end of a year in which the “transparency” debate and the arcane structure of agency and tech platform fees have come under pressure, some vendors have begun to accede to demands for a new way of working. Case in point: Videology, one of the leading providers of technology to enable advanced […]

What is the relative marketing impact of advertising in different kinds of digital video? Many debate the benefits of so-called “premium” video but, in this video interview with Beet.TV, Videology CEO Scott Ferber breaks out a three-tier stratification of that construct, with with different impact ratios for each: 4:1 – Full episode player (eg. Fox, NBCU, […]

Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]

While converged television and video advertising software provider Videology started on the demand-side of the ad business, it’s also had good traction on the supply side. Now it wants to be the unifying factor in making advanced TV the most effective and efficient it can be for both sides of the table. “What we’re trying […]

LAS VEGAS — We all know connected and over-the-top TV devices promise to revolutionize TV advertising, bringing targeted and personalized commercials to linear television delivered over the internet. But how are marketers really looking at the opportunity? Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ […]

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]

MIAMI — You may find yourself deciding between two cars, or cans of beans or a hotel chains this week. But when did your judgements about the brands involved really begin? Earlier than you might think, according to one ad-tech exec helping brands capitalise on targeted video and TV ads. In fact, in a world increasingly dominated […]

MIAMI — The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting. Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, […]

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first hears about a Lexus when the […]

FORT LAUDERDALE — The ability to target individual TV sets with custom advertising is real and it’s here – but you’re going to have to wait a couple more years before it gets really real. With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound […]

Adobe Primetime’s new sell-side platform (SSP) for broadcasters, which monetizes TV inventory via IP-connected devices, will drive higher prices and provide less waste for advertisers, says Scott Ferber, CEO of Videology in this interview with Beet.TV. The new solution called Adobe Primetime Media Management was created in collaboration with Videology. We spoke with Ferber earlier today […]

Now that online video ad targeting technology can reach advertisers’ ideal audiences wherever they are watching, what is the use for the old model, in which buyers place their bets on shows with audiences they believed to be matched? The new doesn’t have to trump the old, says video ad tech platform Videology’s CEO Scott Ferber. […]

FORT LAUDERDALE – Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its “converged video advertising solution,” the companies announced today. Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of “agnostic” video and the new opportunities for broadcasters to manage […]

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising. The deal was announced this week at the […]

This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m. Many a founder would have taken the opportunity to cash […]

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who is on the other end of the set-top box,” he says, […]

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s customers within their existing dashboard of Mediaocean’s Spectra product. In […]

COLOGNE — Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcasters have long resisted but are now warming to the idea, says one online video technology boss. “The IP capabilities are so great right now, that makes it easy to focus […]

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO Scott Ferber in this video interview at DMEXCO for Beet.TV. “A lot […]

COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors.   He sees Videology’s role as “stitching together” the various pieces of the ecosystem.   We spoke with him about the evolving programmatic landscape in this interview at DMEXO. […]