Scott Ferber
Videology’s Ferber: The NewFronts is a “Futures” Market too
The two-weeks of presentations in New York of digital video offerings by publishers in what is called the Digital Content NewFronts, is emerging as “futures” market for video buying, akin to TV’s Up Fronts, says Scott Ferber, CEO of video ad tech company Videology, in this interview with Beet.TV He says both the TV and […]
Videology’s Ferber: Content And Context Underpin Video Ad Buys
Super-efficient online ad targeting is allowing advertisers to hone in on specific audiences, whatever they’re watching. But that doesn’t mean the traditional business of advertising against premium content will die, says ad tech vendor Videology‘s CEO Scott Ferber. “Premium publishers in online video … they’re sold out,” Ferber tells Beet.TV during a sit-down at the Consumer […]
Videology’s Scott Ferber: Video Ads Bring Big ROI to TV Campaigns
LONDON – Using brand survey technology, Videology has discovered that online video with commercial TV ads increases brand awareness in triple-digit percentages, says Scott Ferber, CEO of Videology in this video interview with Beet.TV The survey tracked two alike groups and their spending. The group that was shown the ads, versus the group that was not, […]