Sctot Schiller
Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says
LOS ANGELES — The major selling point of connected TV ad capability is targeting individual viewers or households based off actual viewing data. But what if that practice were just a house of cards? In this video interview with Denise Colella for Beet.TV, Scott Schiller, Global Chief Commercial Officer, ENGINE, says ad industry executives fail […]