Sean Muzzy

SAN JUAN, PR – Retailers that sell advertising are expanding beyond the confines of their own websites to provide access to what are known as offsite advertising inventories. This progression unlocks the ability to reach audiences based on their purchase histories. “For many advertisers that are more endemic selling in retail, it’s been a great […]

Addressable advertising promises to give marketers more focused targeting of audiences while cutting spending on wasted viewer impressions. That data-driven approach requires more insights about consumers and their openness to seeing messages from sponsors. Sean Muzzy, president of North America for addressable advertising company Matterkind, discusses the potential for its audience-based approach in Beet TV’s […]

Three years after the ad “transparency” outcry exploded in media land, it seems like many of the issues have settled down, that solutions have partly been implemented. But transparency issues still remain on the publisher side of the industry, according to this agency executive. “As programmatic has evolved, there has been tremendous inconsistency in how […]