Seedtag
Context Is King: Seedtag’s Goksel Uses AI To Create Privacy-Safe Targeting Signals
Traditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV (CTV), meaning advertisers face new challenges in reaching their target consumers. But Kartal Goksel, CTO of Seedtag, believes that contextual AI holds the key to unlocking the full potential of advertising in this new era. In this […]
Beyond Reach: Seedtag’s Villalobos Takes CTV Ad Outlook Forward
LAS VEGAS — The audience-finding capabilities of connected TV advertising are often used to extend the reach of TV campaigns without duplication. But it’s about more than that, too. In this video interview with Beet.TV, Mike Villalobos, VP of Strategy, NA, Seedtag, explains his vision. Reinventing Monetization and Targeting Seedtag in 2014 was co-founded by […]
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
On the same day Google again delayed phasing out Chrome cookies, a startup founded by two ex-Googlers raised a big funding round to provide an alternative ad targeting mechanism. Seedtag is one of several ad-tech firms whose software reads cues in content to provide “contextual targeting” attributes, considered a replacement for waning audience targeting methods. […]