sharethrough
Wurl, Comcast & Sharethrough Execs Debate Driving Value for SSPs and DSPs
CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be […]
Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad Formats
MARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. In this video interview with Beet.TV, Marsolais, Chief Operations Officer, Sharethrough, explains what his company is doing about it. Innovations […]
‘The Earth Is Literally On Fire’: Sharethrough’s Maguire Is Eager For A Second Green Media Summit
MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the […]
Driving Sustainability In Digital Media ‘A Collective Responsibility’: Sharethrough’s CMO Skinazi
CANNES — We are all part of one planet. Now, if ad-tech companies could operate as one movement, too, they may advance the cause of environmental sustainability. In the last couple of years, we have seen several initiatives emerge to tackle the topic. In this video interview with Tameka Kee for Beet.TV, Ben Skinazi, Chief […]
Native Video Is Programmatically-Viable: Sharethrough’s Greenberg
SAN FRANCISCO — When native advertising rose to prominence in 2011, many onlookers believed that, to match the unique publishing environment in which they were delivered, native ads could not scale to the kind of efficiencies demanded by modern ad-tech. But many a native ad vendor has proved that theory wrong. These days, it is […]
Sharethrough Head’s Tips For Winning At Muted Video
To win in the new era of social video, advertisers need to take a leaf out of publishers’ book – and embrace a world in which videos have no sound. That is according to one executive whose company helps brands benefit from native ads. “We’re watching more video than ever on mute,” says Sharethrough market development […]