Shelby Saville

SAN JUAN, PR – Consumers divide their time spent with media among a growing variety of connected devices, channels and apps, challenging advertisers to obtain a holistic view of people’s behaviors. First-party data that comes directly from consumers don’t provide this insight. “People should know as it relates to first-party data and identity is that […]

LAS VEGAS – Consumers divide their time among multiple media channels and electronic devices, challenging advertisers to figure out the best ways to reach them. Marketers also want to identify the best combination of attributes that delivers an outcome. “As we’re seeing things evolve, it’s giving us more insight into behaviors taken, what consumers are […]