Shelley Zalis
Female Quotient’s Shelley Zalis on Ad Representation Index’s First Findings
An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. “If you […]
#SeeHer Co-Founder Zalis: Gender Equality Score Is New Industry Standard
More accurate portrayals of girls and women in advertising and media is a “step change” that starts with a mindset, says #SeeHer initiative Co-Founder Shelley Zalis. Add in accountability and measurement via the Gender Equality Score and Zalis sees the birth of a new industry standard. Zalis partnered with the ANA’s Alliance for Family Entertainment […]