Sheri Bachstein

The days when The Weather Company  was just a weather forecast provider are gone with the wind. These days, the company, owned by IBM and sitting in its Watson data division, is advancing on all fronts. In this video interview with Beet.TV, Sheri Bachstein, GM, IBM Watson Advertising, CEO, The Weather Company, explains what’s in […]

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV  on what to expect — and the changes they’d like […]

A new year, for many, is always a time when we contemplate starting over, when we wipe the slate clean and think about moving forward with new intention and new focus. For digital advertising, that fresh start can’t come soon enough. Facing a range of challenges including the disappearance of traditional identifiers, the addition of […]

You don’t need an algorithm to tell you the US west coast is ablaze this week – but the advertising business, too, is being set alight. Opt-in privacy legislation, deprecation of third-party cookies and Apple ripping up the fabric of iOS ad tracking all pose a threat to the norms of digital ad targeting. Sheri […]