Simmons

SAN FRANCISCO – One of the many positive outcomes that have emerged as the result of major marketers demanding greater digital transparency is a renewed focus on data quality. “I think what’s actually exciting is that we’re coming back to a sense of quality after a large period of flux,” says Simmons CEO Andrew Feigenson. […]

SAN FRANCISCO – Based on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it. “These numbers […]

NEW YORK – With brands waiting for attribution of their television ad effectiveness, it used to be a case of wanting it “as quickly as possible.” Now it’s “immediately as possible,” according to Alphonso’s T.S. Kelly. “They want to see that every minute of the day, every hour of the day, every day of the […]