Simpli.fi

FORT WORTH  –  Connected TV has the ability to target TV ads at the household level – but, because households in a given area are often similar, often what that means is that ad buyers target local areas by proxy. That is reigniting the practice of local ad sales, even for national brands that, previously, […]

FORT WORTH – With third-party cookies on their way out and the window closing on mobile identifiers, how is an advertiser supposed to target its audience anymore? At home, according to Simpli.fi co-founder Paul Harrison. The deprecation of those cookies plus new use privacy controls introduced to iOS are making targetability more difficult. But, in […]

Television and digital media are colliding in the shape of internet-connected TV. For advertisers, that presents the opportunity for enhanced targeting and greater control. But, across the industry, people are learning what works and establishing what CTV should cost. In this video interview with Beet.TV, Lee Doyle of the NitroC agency paints a picture of […]

PHOENIX – With election campaign ads flooded the TV airwaves, some other TV advertisers are turning to connected TV to get their message across. More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states. In this video interview with Beet.TV, James Moore, CRO of ad-tech […]

WEST CORNWALL, CT – For advertisers, it offers the best of both – the impact of television and a smidgen of the targetability of digital. But how is connected TV shaping up, and what will it look like in the next few years? In this video interview with Beet.TV, Rob Norman, a veteran GroupM executive […]

Addressable advertising promises to let marketers reach different households as they watch the same TV program. After years of developing the technology and common measurement standards, cable operators are preparing to expand their addressable advertising offerings in the next year. “Addressable advertising at scale is here. We’re actively working to on-board programmers for some early-stage […]

Will 2020 end up looking like a “V”, a hockey stick or a cliff edge? So far, the advertising industry has been whacked by the COVID-19 pandemic. But, in this video interview with Beet.TV, Frost Prioleau, CEO of Simpli.fi, a local-focused programmatic ad platform, gets under the hood of current ad trends, which some sectors […]

SAN JUAN, PR– Simpli.fi, a programmatic advertising and DSP platform launched 10 years ago, has been building trust with local media as it helps lead it into the new ways of the market. “With change, there’s a lot of education,” says Sandra Sareyko, the vp of platform sales, advanced TV and addressable at Simpli.fi, during […]

Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains […]

PALM SPRINGS, Calif —  To date, the biggest beneficiaries of programmatic digital ad buying have been the larger ad buyers, those which are buying at such scale that every efficiency adds up to a big gain. But an emerging school of thought has it that the next wave of digital ad targeting growth won’t come […]

BOSTON – To bring the power of programmatic advertising to marketers with localized targeting needs, unstructured data beats pre-packaged audience segments, says Frost Prioleau, CEO of demand-side platform Simpli.fi. It’s a mantra that is fueling Simpli.fi’s expansion into more precise measurement of mobile foot traffic and, very shortly, localized native advertising. Within the realm of […]