Simulmedia

There’s still life yet in the old dog that is the US TV industry. And by introducing digital-style targeting to this analogue medium, Simulmedia CEO Dave Morgan is trying to grow the $74bn sector still larger. “We can deliver, in one campaign in a day, on TV with normal linear 30-second spots, more targeted reach […]

Many online ad buyers who are now using so-called “programmatic” trading techniques for video are getting excited about the idea of old-fashioned TV using the same digital processes. But  not so fast, says one experienced ad exec. “We can’t have real-time ad deliveries in linear TV – the infrastructure doesn’t support it – that’s many, […]

LAS VEGAS — By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying – a process Morgan says deserves to be […]

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today.  In June at Cannes Lions, we interviewed founder and CEO Dave Morgan about the company.  We have republished that interview here.  For more on today’s news, please read this article by Peter Kafka […]

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this  interview with Beet.TV. The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, […]