Sinclair Digital Group

MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]

MIAMI — It is the “new oil” that is fuelling value creation in businesses across the world, and now the TV ad sales business is really getting its motor running on data. Advertisers’ own primary data, off-the-shelf datasets and more… a new world of viewer information has opened up to make TV ad targeting to […]