slate

PHOENIX – The audio podcast, long cast aside by many news organizations, is finding a resurgence.   Says Jacob Weisberg, editor-in-chief of Slate Group in this interview with Beet.TV While there has been new attention for podcasts with the success of Serial, Slate has been producing them since 1999.  He says “as a journalist, I […]

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject video ads between text […]

CHICAGO — Serial, the episodic non-fiction crime story in podcast form, has re-energized a medium many had thought flickered out before it ever really caught fire – and now web publishers are set to respond by forming a modern podcast network to capture th enew consumer enthusiasm. “We’re seeing a resurgence – a renaissance, if […]

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts auto-playing pre-roll ads in between […]

The idea drew John Oliver’s ridicule last week, but publishers who are growing increasingly comfortable with branded content production for text are looking next at servicing brands with video opportunities, according to a panel convened by Beet.TV.  These and other publishers are surfacing native advertising outside the pre-roll, in a variety of new, rich media, display units. […]

Slate magazine wants to sell more video ads – it just needs to use text to get there. “What’s next is video, video, video – we need to get more video on the site,” says Slate associate publisher Anthony DeMaio. “We’re doing four million streams a month – it’s still a very small percentage of […]