Sling TV

Advertising on connected TV has growth healthily lately, after a pandemic viewer surge combined with the maturation of the platform. But what will it take to sustain that growth. In this video interview with Beet.TV, Sling TV’s programmatic partnerships account executive Andrew Tint says education will be needed. Education needed EMarketer forecasts US connected TV […]

With nothing but more streaming competitors on the horizon, DISH Media’s Sling TV is nonetheless buoyed by consumer behavior. “The Sling TV audience basically consists of cord nevers and cord cutters. And that is only going to grow going forward. I think the consumer behavior stats that we see are most compelling for us,” says […]

PHOENIX – The two main attributes of connected television and OTT for advertisers are transparency and speed, says Adam Lowy, who’s witnessed the growth of convergence on the publisher side and now at software platform Telaria. Lowy joined Telaria in the fall of 2018 from Dish and its Sling TV service, where he had been […]

Cross-platform advertising buys are soaring at DISH Media Sales as more media agencies create advanced-television teams, while the operational efficiency afforded by programmatic technology continues to grow. This is Jim D’Antoni’s snapshot of the advanced TV and addressable advertising space explains how more marketers are integrating addressable buys into their strategic planning instead of integrating […]

To compete with digital video giants, TV operator DISH has adopted the mantra of offering easier and faster advertising buys driven by programmatic technology as it seeks to unite DISH and Sling TV inventory. “The business is changing so fast and there’s so many different opportunities and solutions out there that are going in so […]

With more than 20 years of experience in various forms of traditional direct-response media, Assembly’s Fabian Villegas sees elements of DR appearing in some very non-traditional places, including addressable television. “The DR and the general market environments are sort of merging a little bit. So now everything is going to be measured, whether it’s a […]

More than half of the advertising inventory on Sling TV’s platforms in the last month was sold via programmatic, private auctions. “The growth we see is astounding,” says Adam Lowy, Director of Advanced TV & Digital Sales at DISH Media Sales. Sling works with two supply-side platforms—SpotX and Telaria—and interfaces with all the major demand-side […]

One of the easier sells when it comes to addressable television advertising is the entertainment category, where advanced targeting can give a major boost to tune-in messaging. “I think it is something that we feel is a pretty integral part of the buy. We’re beyond trying to extol the virtues of addressable. It’s a base […]

By the time Sling TV launched in early 2015, dataxu already was an established demand-side platform with all of the pipes in place for programmatic and real-time bidded inventory. “What really set things off for us is the ability to bring in a cross-device platform that extends the type of targeting and campaign execution you’d […]

The year 2018 is one of “convergence” for Dish Network and its streaming Sling TV service, which combined now offer addressable advertising to about 9 million households. “We spent a lot of last year tying together the existing data partnerships on the Dish side with the Sling side and making sure that attribution and reporting […]

LAS VEGAS – Three years ago next month, when DISH launched streaming service Sling TV, the company had bigger ambitions than just serving addressable ads on Sling. It was the recent measurement deal with comScore that delivered the missing piece: uniformly measured addressable TV for both streaming and linear programming. Now buyers can reach specific […]

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

A year ago, a big challenge for providers of addressable TV ad solutions was the industry’s ability to understand the value exchange compared with mass, linear TV spots. “I don’t think that’s the case anymore,” says Mike Bologna, President of one2one Media. Now the big issue is “consistency,” Bologna says in this interview with Beet.TV. […]

With three out of four Americans watching streaming video content, connected and over-the-top viewing has advanced beyond the test stage. Now big advertising dollars are starting to follow their migration from linear TV. “This is late mainstream for consumers,” says Brian Stempeck, Chief Client Officer at The Trade Desk, the demand-side platform. Similar to when […]

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]