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Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don’t distinguish. “We kept coming up against this perception that […]
Mobile Platform AdTonik to Work with Time Warner on Cross-Screen
The mobile and TV advertising platform AdTonik is slated to work with Time Warner Cable Media in the coming months on its TV and mobile initiatives in major markets including New York and Los Angeles, says Michael Masters, Co-founder and CEO of AdTonik in this interview with Ashley J. Swartz for Beet.TV. “We will be delivering unique creative based […]
Digital Video Spend Hitting “Double Digits,” Starcom President Amanda Richman Tells Beet.TV
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Starcom, in this interview with Beet.TV. In this video interview, she discusses the evolution of real-time marketing, branded entertainment and the growth of the digital video marketplace. We spoke at the […]