Sony

PHOENIX – A self-described “historian of Hollywood,” the Director of the Center for the Digital Future at USC Annenberg School believes services like MoviePass are nudging the U.S. movie industry toward a subscription model for ticket sales. “I was fascinated by MoviePass,” says Jeff Cole in this interview with Beet.TV at the IAB Annual Leadership […]

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.” In […]

LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst. “The Xbox One strategy is … based on […]

Innovid, a New York-based  provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview. “The premise is that marketers that want to reach their audience can focus […]

CANNES – Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency in this interview with Beet.TV. Today the Copenhagen-based company is working internationally with Sony Pictures and Warner Bros. along with smaller production companies throughout Europe to create more fiscally effective […]