Sony Music Entertainment
Rumble Yard’s Stimmel: Helping Artists Build Multifaceted Revenue Stream
It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at […]
With Each Generational Shift, Entertainment Is Reinvented: Astronauts Wanted’s McGrath And Shore
When Judy McGrath and Nick Shore talk about the impetus behind Astronauts Wanted, they sound like long-distance runners in a never-ending race. There’s no finish line per se, just another generation of young people whose entertainment desires they need to decipher and outpace. It’s a fast-paced mode that McGrath and Shore willingly chose when they […]
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
When MTV Networks alumni Judy McGrath and Nick Shore formed Astronauts Wanted in 2013, they certainly understood younger audiences. What has become a joint venture between McGrath and Sony Music Entertainment has a broadly defined audience of 16 to 30 but its “sweet spot” tops out at 24. Astronauts Wanted’s three main formats are premium […]