Spotter

Somewhere along the line, in the last five years, “influencer marketing” morphed into “Creator partnerships”. In bald terms, that’s the difference between heavy-handed branding and letting Creators drive their content. For marketers looking to tap into the Creator economy, there are key differences between Creators and influencers that make Creators a more valuable avenue for […]

At some point in the last couple of years, the growing interest in “influencer” marketing gave way to a consideration of “creator” relationships. In this video interview with Beet.TV, Lauren Benedict, Chief Revenue Officer at Spotter, emphasized the distinction: “Creators are really the future storytellers that are attracting audiences and eyeballs that quite honestly, brands […]