spotx

WASHINGTON, DC –  U.S. election campaigners have upped their spend on TV ads through over-the-top (OTT) and connected TV (CTV) channels by 900% since April, according to one platform through which they are buying. SpotX says the elections for president, House Of Representatives and Senate is a watershed for the channels. Previous elections have been […]

DENVER – When it comes to connected TV, many people have considered the channel fraud-free – at least, relative to display advertising. But, slowly but surely, fraudsters are following the money to the booming OTT TV landscape. So ad-trading platforms are plugging in fraud-fighting software in a bid to eradicate the problem before it smothers […]

The more that US ad-tech vendors get consolidated in to larger European media owners, the more we hear about the relative simplicity of the European system. Whilst the European market, like the continent itself, is fragmented, its broadcast ecosystem is far less so. Furthermore, initiatives like HbbTV have seen the entire chain of electronics manufacturers […]

About a year after sunsetting its own apps in favor of distribution via YouTube and virtual MVPD’s, Vevo expects to sell out “a nine-figure body” of music video advertising inventory in the UpFront. It’s part of Vevo’s plan for “returning music television to the living room,” says Kevin McGurn, President of Sales & Distribution. In […]

If the process of brands and their ad agencies contracting advertising technology vendors were like the dating game, well, these days more of them are becoming less promiscuous. In this video interview with Beet.TV, Sean Buckley, CRO of SpotX , says brands are now seeking out deeper, more meaningful relationships with fewer tech suppliers. That […]

SpotX and clypd are integrating their platforms to enable media owners to manage audience-targeting campaigns across linear television, digital video and OTT using common audience targets. “The workflow capabilities are not to be understated. This is often a huge pain point for media owners,” says SpotX CRO Sean Buckley. “And also as we get into […]

COLOGNE — SpotX has come a long way since its launch more than a decade ago. Just ask Mike Shehan. He co-founded the company as a self-serve off-shoot of another company he was at. Acquired by European broadcast group RTL in full last year, now Shehan is speaking from a vantage point at which he […]

COLOGNE – The world’s largest independent buy-side advertising platform, Sizmek, says it will roll out an advanced-television solution that fully integrates linear, addressable and connected-TV advertising inventory. It will be powered by artificial-intelligence insights derived from digital advertising to TV for optimal targeting, reach and frequency across full campaigns. In this interview today at the […]

To compete with digital video giants, TV operator DISH has adopted the mantra of offering easier and faster advertising buys driven by programmatic technology as it seeks to unite DISH and Sling TV inventory. “The business is changing so fast and there’s so many different opportunities and solutions out there that are going in so […]

More than half of the advertising inventory on Sling TV’s platforms in the last month was sold via programmatic, private auctions. “The growth we see is astounding,” says Adam Lowy, Director of Advanced TV & Digital Sales at DISH Media Sales. Sling works with two supply-side platforms—SpotX and Telaria—and interfaces with all the major demand-side […]

CANNES — Over-the-top TV adoption may be exploding – but that explosion is louder in some corners of the world than others. In this video interview with Beet.TV, the chief revenue officer of ad-tech firm SpotX explains that his company has seen a swing for its revenue mix toward OTT – but that is not […]

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

LAS VEGAS — All the chatter is about Amazon building an advertising business that could rival the biggest platforms in ad sales. But Amazon could be an advertising partner, too. Earlier this month, SpotX, the digital video ad tech vendor, announced a deal with the retail giant to make video ad deliver more seamless. And, in […]

Shifting consumer-viewing preferences are fueling a big influx of over-the-top, premium video advertising inventory in both video-on-demand and live streaming. SpotX is helping DISH Network’s Sling TV work with “buyers of all shapes and sizes” to facilitate programmatic buying of that inventory. “Obviously this is a new area of the business and it’s changing very […]

LONDON – As Leon Siotis takes in Europe, “What’s most fascinating about today is to see that there is no one thing that is happening with programmatic TV,” says the Managing Director for video advertising platform SpotX. “Each of the different countries is evolving differently. They’re trialing different ways to sell their inventory programatically.” In […]

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

VIEQUES, PR — What once was a side project could be about to boom after Cupertino refreshed its Apple TV box last fall, with one Wall Street analyst forecasting shipments of the new model to more than double this year. That, finally, is spurring ad-tech vendors to cater to advertisers’ new-found desire to be on Apple TV […]

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

LONDON — Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause – and common tongue – to fight a shared enemy. Earlier this year, The Guardian, CNN International, the Financial Times and Reuters together formed the Pangea Alliance, a shared scheme to pool first-party ad […]