Srishti Gupta

In the data-driven ad world, we often hear executives talk about the importance of ad relevance. What what is relevance, really? For many, that word means simply personalized ads. But Srishti Gupta, Chief Product Officer at Rokt, goes deeper than that. Relevance from Rokt “Relevance is not personalization. Completely different,” Gupta explains, in this video interview […]