Stacie de Armas
Contextual Data Provide Deeper Audience Insights for Brands: Nielsen’s Stacie de Armas
SANTA MONICA, Calif. – Many brands have become more conscientious about how their advertising corresponds with America’s changing demographic makeup. They also are becoming more aware of how media content adheres to these trends in providing context for their commercial messaging. Audience measurement company Nielsen is developing ways to make such information useful to marketers […]