Stacy Daft

These days, TV networks are trying to sell advertisers with a broad-based offer that comprises both linear and on-demand programming. That’s the theory. The truth is, behind the scenes, a veritable spaghetti soup of systems is required to make the dream a reality. In this video interview with Beet.TV, Stacy Daft, GM, Enterprise Commercial Business Development […]

In the complex and fragmented US TV ecosystem, the roll-out of “addressable” TV advertising capabilities outside of an OTT environment is somewhat limited. TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. What is it going to take for […]

Across the industry, TV companies are moving to respond to advertisers’ growing demand to change the way they buy. Increasingly, ad buyers want to be guaranteed outcomes based on their actual campaign outcomes. But, with different advertisers each having unique different outcomes and measurement metrics for them, how can a TV platform manage the proliferating […]

Univision Communications has chosen Amobee to be its linear television optimization platform of record. The partnership also lays the groundwork for Amobee to support the leading media company serving Hispanic audiences across its linear, digital and social channels, according to Amobee’s Stacy Daft. “We also have the capability to extend the offering into the digital […]