Stephanie Geno

In a world where outcomes-driven measurement has dominated the media landscape, the definition of outcomes has evolved significantly. “It used to be outcomes was e-commerce because you could easily track what people were buying online,” Geno says in this interview with Beet.TV at Advertising Week New York. “Then outcomes became store traffic because you could […]

Being under represented in the advertising business can lead women of color to think “they don’t belong.”  This kind of thinking can make them be their “worst enemy,” says veteran advertising executive Stephanie Geno, in this in interview with Beet.TV “Networking is hard for everyone,” especially for black woman who feel out place.  Even though […]

DENVER – It has long been a medium used to fill the top of the marketing funnel, awareness. But, bit by bit, the connection of TV to the internet is upgrading the old box in the corner of the living room with new tricks. The new ability of TV to not just deliver messages but […]