Stephen Quinn

ORLANDO–The Association of National Advertisers will expand its #SeeHer initiative globally in 2019 as it seeks to make the Gender Equality Measurement “the gold standard” for the depiction of girls and women across all types of media. What began in 2016 as an effort to more accurately portray females in advertising and content now encompasses […]

ORLANDO, Florida – After testing 4,000 television ads with its proprietary Gender Equality Metric, the Association of National Advertisers’ Alliance for Family Entertainment is giving marketers a toolkit for eliminating gender bias. It’s a move that AFE Chairman Stephen Quinn says is aimed in part at “unconscious bias” both in ads and the content in […]