Steve Mandala

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

CANNES — You don’t have to be operating digital media to benefit from digital advertising optimization. US Spanish-language broadcaster Univision is finding that there is still plenty more value to be mined from live linear TV, after refocusing on the medium following an earlier expansion in to digital and English-language content. “What’s unique about our […]