Studio71

YouTube certainly has reach, but its content doesn’t always lend itself to precise brand alignment. That’s where smaller digital players like Studio71 can differentiate themselves, according to MediaCom’s Renee Badigian. In this interview with Beet.TV at the Digital Content NewFronts 2018, Badigian, who is Account Lead at the GroupM media agency, talks about why consumers […]

How can brands opt out of advertising in the next PewDiePie before a controversy kicks up? After the scandal in which one of the world’s biggest video stars unwisely broadcast Nazi content, YouTube is hiring 10,000 moderators, as the brand safety concern rumbles on. But human moderation at this scale is a losing battle. YouTube and […]

Cell phones, tablets and other portable devices will continue to be the best way to reach the under-35 content consumer, says Studio71 President & Co-Founder Dan Weinstein. An early pioneer in working with social media talent, Studio71 just signed content creator Hannah Hart along with a host of other multichannel-network partners. In this interview with […]