T.S. Kelly
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
NEW YORK – With brands waiting for attribution of their television ad effectiveness, it used to be a case of wanting it “as quickly as possible.” Now it’s “immediately as possible,” according to Alphonso’s T.S. Kelly. “They want to see that every minute of the day, every hour of the day, every day of the […]