taboola

In the last couple of years, the idea of “cards” has gained steam for presenting online information. Google’s Material Design aesthetic depends on cards, Facebook feed items are shown as cards. And now Taboola, one of the big companies powering recommended content at the bottom of publishers’ news articles, is going with cards, too. On Wednesday, Taboola […]

If Taboola wanted to show the industry the scale it has amassed, it is certainly now using some very big numbers to do so – comScore Media Trend data it republished today suggests the content discovery tech vendor is becoming gargantuan. 200m+ mobile-only and 810m+ desktop users, totalling more than 1b monthly users. “Every American internet user sees Taboola […]

Fresh from announcing a deal with Associated Press, content recommendation engine Taboola also says newspaper publisher Gannett will adopt its technology to show readers related stories. The deal, which is a three-year exclusive, will see Taboola suggest next articles to be read by readers of sites including USA Today and will earn Taboola $45 million to $55 million, CEO Adam Singolda […]

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola will serve links to related stories when a reader is reading an article […]

FORT LAUDERDALE — Content marketing discovery platform Taboola has completed its latest fundraising above the $100mn rumored in recent reports, with its founder saying some advertisers are spending eight-figure sums through the company. Taboola is announcing a $117mn Series E round, led by Fidelity Management and Research Company along with previous backers Marker LLC and […]

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is about to announce an exclusive partnership to feature sponsored […]

Content discovery and marketing platform Taboola is entering the Japanese market on its international roll-out, through a partnership with the Yahoo Japan search portal. The partnership is two-pronged, CEO Adam Singolda tells Beet.TV – embedding related links from Taboola‘s marketplace at the bottom of Yahoo Japan articles, and the provision of a Taboola service by […]

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. “Referral-based information can have a really big […]

As brands and publishers weave more content into their sites, they are finding new ad tactics to test, says Adam Singolda, Founder and CEO of Taboola, a content discovery engine in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “You can have a video with a newsletter link on the […]

The popularity of editorial video amongst mobile web users is growing fast at Time magazine’s website. “About 20% of video views on Time.com are happening on mobile web,” GM Craig Ettinger tells Beet.TV. “That’s up from just over 10% a year ago.” Ettinger credits the site’s recent responsive redesign, which makes the site more attractive […]

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy native ads, says things […]