Telaria

SAN JUAN, PR — The ability to send tailored ads to individual TV households has been talked about for a long time. Now, after many early attempts, finally addressable TV is reaching scale. But just how advanced is the infrastructure behind “advanced TV”? In a Beet Retreat panel, Addressable Tech: Next-Gen Solutions: Fixing the Plumbing, […]

Two publicly-traded ad-tech companies say they want to merge, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. Rubicon Project and Telaria announced their agreement on Thursday, without putting a price on it. They say the combined company – owned 47.1% by Telaria shareholders and 52.9% by […]

Telaria CEO Mark Zagorski sees “a ton of growth” for app-based companies providing over-the-top television services. Their potential comes as OTT and connected-TV have gone from discovery to the make-it-better stage. “If you think about advertiser demands, they increasingly are becoming focused on addressable,” Zagorski says in this interview with Beet.TV at the recent LUMA […]

PHOENIX – Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to “make sure that connected TV starts to look like linear,” says Amobee’s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]

PHOENIX – The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When you think about what a customer needs for overall data strategy, it is all different data points, not just any one specific form of data,” says the […]

PHOENIX – Just as someone clicking on an ad doesn’t necessarily lead to a sale, someone visiting a web page doesn’t necessarily lead to a new customer. Such metrics must yield to better indicators of potential business outcomes, according to Xaxis North America CEO Matt Sweeney. “The reality is even in 2019, we still have […]

PHOENIX – When it comes to advertising, screen size matters and it all starts with the big TV. The first exposure to a brand message begins the storytelling, which then leads to finding “that same user, same household, same viewer on other screens either for down-funnel messaging in web video, mobile video or even display,” […]

PHOENIX — Even as subscription content services go on booming, people have been forecasting a plateau. As the likes of Netflix, Spotify, news publishers, grocery services and more attract monthly paying customers, they aren’t just causing brands to worry about a diminishing ad hole, they are also pushing some to fret about looming “subscription fatigue”. […]

PHOENIX – The two main attributes of connected television and OTT for advertisers are transparency and speed, says Adam Lowy, who’s witnessed the growth of convergence on the publisher side and now at software platform Telaria. Lowy joined Telaria in the fall of 2018 from Dish and its Sling TV service, where he had been […]

In a world where advertising partners play for both teams, you never really know who is on your side. So says one executive whose company felt so strongly about that issue, it split in two. Telaria spun off its division serving ad buyers back in September 2017 to focus only on providing a programmatic advertising […]

Programmatic technology may have grown up transacting remnant display ad inventory, but its increasing application to deliver ads to TV screens looks a world away from the advanced tech’s humble beginnings. In this video interview with Beet.TV, video publisher ad tech maker Telaria’s CEO Mark Zagorski says that “premium” publishers of video that reaches the […]

LAS VEGAS—With a “nice running start” of 11 years in the streaming video wars, Hulu is beta testing an attribution offering to correlate advertising exposures to advertisers’ business outcomes. Hulu announced the offering at CES 2019 as it revealed a subscriber base of 25 million, representing “pretty dramatic growth” of eight million year-over-year, SVP of […]

COLOGNE – The world’s largest independent buy-side advertising platform, Sizmek, says it will roll out an advanced-television solution that fully integrates linear, addressable and connected-TV advertising inventory. It will be powered by artificial-intelligence insights derived from digital advertising to TV for optimal targeting, reach and frequency across full campaigns. In this interview today at the […]

More than half of the advertising inventory on Sling TV’s platforms in the last month was sold via programmatic, private auctions. “The growth we see is astounding,” says Adam Lowy, Director of Advanced TV & Digital Sales at DISH Media Sales. Sling works with two supply-side platforms—SpotX and Telaria—and interfaces with all the major demand-side […]

Less than a year into the integration of Tremor Video DSP’s demand-side business with Taptica, what’s now known as Tremor Video DSP is pursuing global expansion with Taptica while increasing partnerships with data providers and supply-side platforms. “It’s been a great nine months or so since then. We really have found some seriously important synergies […]

At its Upfront presentation last year, Hulu unveiled its live television streaming service, which offered a combination of live and on-demand programming. To date, the biggest learning is that “over half of the consumption in our live bundle is factually on demand,” says Peter Naylor. “That tells me the future of TV is a blend […]