Telemundo

SAN JUAN, Puerto Rico—When Hurricane Maria shut down Puerto Rico’s power grid in the fall of 2017, NBC and Telemundo gained a new appreciation of their digital platforms to continue engaging with viewers. “We didn’t have a business,” recalls Jose Cancela. “That really was a focus for us on seeing how without power, television is […]

Many U.S. marketers recognize the importance of Hispanic consumers but lack the research and content-creation resources needed to reach them most effectively. NBCU has just delivered those resources in the form of a new $250 million, state-of-the-art facility in Miami. The 500,000-square-foot Telemundo Center houses “eight studios the size of eight football fields and newsrooms […]