Television
FreeWheel Targets Dynamic Ad Insertion for Linear TV
FreeWheel, a pioneering adtech company that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear television. The company is making available its Hybrid Linear Digital Ad-Scheduler (HyLDA), a program that enables premium video publishers to plan, optimize and manage live content using a […]
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
COLOGNE — Some digital media transitions aren’t that pronounced and TV isn’t such a problematic medium after all, says one of the leading ad agencies’ top digital thinkers. “It’s very easy … to take a view that the fast-streaming, uninterruptable, buffer-free, over-the-top experience is the actual experience of humans at large – it turns out not […]
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
CANNES, France — Many in the industry are getting excited about the prospect that advertisers could buy spots in linear TV in real-time, just as they are now doing online. But legacy industry resistance may scupper that prospect, says one exec. “The old school TV guys say, ‘That’s never happening, over my dead body’,” according to […]
clypd Fuelled Up To Bring Programmatic Ads To TV
clypd may have recently taken on $7.2 million in VC funding to build out its ambition to bring data-driven advertising to television – but an exec says things are moving faster than anticipated. “We have a total $10.5 million (in investment) – this is being used to build out the team, build out the platform,” […]
BBC Worldwide & Starz Debuts DaVinci’s Demons at MIPTV
CANNES – “Da Vinci’s Demons,” a new television series co-produced by Starz and BBC Worldwide, was screened at the MIPTV conference this week. On the red carpet, Beet.TV spoke with the leading actress Lara Pulver about her role in the the and her upcoming role in the Ian Fleming biopic which just wrapped.
A&E Touts Link Between Social Buzz and Global Tune-In
CANNES — “Digital platforms provide us a real opportunity to engage with our users,” says Christopher Barry, Managing Director of Strategy & Digital at A&E. At the MIPTV Conference in Cannes, we had the opportunity to speak with Barry about A&E’s social and digital strategy, and the correlation between social buzz and tune-in. A&E has […]