Terry Kawaja

CANNES — DirecTV is transforming beyond its satellite TV roots, now offering premium streaming services and leveraging data analytics to support advertisers. The company is seeing strong growth in its streaming product, DirecTV Stream, while maintaining its satellite business. In this fireside at Cannes Lions, attendees learned how DirecTV emphasizes customer-centric approaches and data collaboration with […]

MARCO ISLAND, Fla. – The Federal Reserve’s steps to combat inflation by raising borrowing costs had wide-ranging effects on asset values, including everything from stocks to cryptocurrencies. Falling valuations last year dampened mergers and acquisition activity for a variety industries including telecom, media and technology. Bankers are hoping to see more signs of recovery going […]

With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. In this video interview with Beet.TV during his own Digital Media Summit (DMS) East this week, Terry Kawaja, Founder & […]

AdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what’s happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm’s deals, his speeches and his very humorous take on things in his clever videos.  He […]

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and  adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and […]

SAN FRANCISCO– Data is an ecosystem, and maintaining that ecosystem is paramount to the health of the industry, says Luma CEO Terry Kawaja. Speaking with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Kawaja says that LiveRamp’s partnerships-driven business helps the industry to function. “Everyone either contributes data, utilizes data or applies data in a cooperative […]

SANTA BARBARA — The marketing industry has been thrown in to turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting. But it will recover as one which executes similar opportunities on a different basis. That is according to one of the arch deal makers responsible […]

The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds […]

LAS VEGAS—Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO […]

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, MarTech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that […]

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]