Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien

SAN JUAN, Puerto Rico – This year’s midterm elections are estimated to generate as much as $9 billion in video advertising revenue as campaigns seek to reach voters on linear TV and connected TV (CTV). To meet their demands for ad inventories, ad-platform provider FreeWheel today released new tools to unify audience-based planning on premium CTV […]