the foundry

What’s the difference between someone perusing social media content and navigating one of Meredith Corporation’s digital assets? “When people come to us, they come with purpose and intent,” says Matt Minoff, the publishing giant’s Chief Digital Officer. “When I’m on Facebook, I’m in browse mode. I’m scrolling through a feed and I’m looking for things […]

At this years NewFronts, the seasonal showcase in which online publishers tout their upcoming content roster to advertising buyers, branded content programmes have never been more prevalent. Amongst offerings from BBC Worldwide, Hearst and others, Time Inc.’s custom branded content studio, The Foundry, was found pitching its slate. On the sidelines, The Foundry creative and content SVP Chris […]