The Walt Disney Company
Disney+’s ‘Mindful’ International Ads Sold Out At Launch: Armstrong
LONDON, UK — Eleven months after it launched an ad-supported tier in the US, Disney did the same across Canada and Europe. A mere five weeks after that launch, speaking to me at The Future Of Television Advertising Global conference in London, Deborah Armstrong, SVP, Media Sales & Brand Partnerships, The Walt Disney Company, gave a […]
Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
LAS VEGAS — When you have a footprint the size of Disney’s, data collaboration is a necessity. But the new privacy environment makes sharing audience data understandably limited. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new “clean room” software is moving the […]
Disney+ A ‘General Entertainment Brand’ For Families, Says Sales Chief Ferro
When The Walt Disney Company launches the Disney+ direct-to-consumer streaming service in late 2019, it won’t be advertising-supported. But Disney Advertising Sales is already talking to brands that want to “experience the Disney customer far and away beyond just the traditional advertising,” says sales chief Rita Ferro. Disney+ will be the third piece of a […]