Time Warner Cable

In its early existence, Canoe paddled against a stiff technological current in its quest to deliver interactive television ads. Since its pivot in the last five years to dynamic ad insertion for video-on-demand, the current has been flowing strongly in its direction. “We’re happy to say that it’s a thriving business,” says Chris Pizzurro, Canoe’s […]

If bigger is better for companies like Charter Communications and Time Warner Cable, it’s also a boon to cross-platform measurement providers like comScore. Often overlooked by headlines heralding the continued merging of cable providers are the gains made in tracking consumer behavior and the ability to match it with product and service consumption—benefitting both programmers […]