tivo

Former Starcom CEO Laura Desmond perceives a “full-scale crisis of confidence in marketing” not due to a lack of advertising accountability but to the complicated nature of brand building. “We see it play out with the holding companies and how they’re doing and how they’re under pressure, and that impacts every other part of the […]

A Puerto Rico devastated by last year’s Hurricane Maria is on the verge of its next hurricane season. “And there are still problems,” says GroupM’s Phil Cowdell. There will be more storms and “people are still living under roofs with plastic tarpaulins…there are still people who don’t have power. So what we have to do […]

Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why voice activation is working so well, because it’s actually the only thing easier than picking up a remote and pressing the buttons,” says Ben Winkler, Chief Investment […]

These days, the term “premium” typically accompanies the word “video.” But premium must also apply to viewer engagement with ads and the results that should accrue to advertisers, according to Pooja Midha. The new President of true[X] will share the company’s insights on how viewer interaction will transform the video ad business in a presentation […]

It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance of the viewer experience. “The big picture is that programmers are thinking today more about the user experience than they ever have before,” says OMD’s Ben Winkler, who will join a host […]

SAN FRANCISCO – Since its merger with Rovi, TiVo has been on a mission to bulk up its television viewership data by working with service providers “to acquire as much TV viewership data as we could amass,” says Walt Horstman, the company’s SVP/GM, Automated Media & Advertising. “So that’s been very successful and we have […]

While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more walled gardens, according to Jonathan Steuer, Chief Media Officer, Omnicom Media Group. Meanwhile, during this year’s TV Upfront season, “There’s going to be a much bigger focus on delivery across all platforms,” […]

MIAMI – The old adage “don’t take it personally” will be upended in the world of advanced television. Respecting viewer attention and guiding them to relevant content are going to be critical elements in perpetuating the ad-supported business model. Such observations arise when people in key positions peer beyond what’s currently happening in the TV […]

MIAMI – Yes, digital media and traditional TV are converging, but there’s much yet to be learned about improving the advertising viewing experience across screens. Moving from impression-based metrics to understanding consumer attention will help move things along. Some thinking holds that video is video, regardless of the platform, as sellers are more frequently combining […]

When TV metadata company Rovi acquired set-top box software outfit TiVo for $1.1bn last year, it may have seemed like the smaller, younger whipper-snapper buying up the experienced, legacy players. But now the pair have been rolling together their data and products in to a suite greater than the sum of their parts – and […]

LAS VEGAS — This year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Fox, Viacom and Turner teamed to form OpenAP, a system in which they will allow ad […]

With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows a bit about television audiences. Given continued viewing declines, he believes the only way for broadcast and cable networks to maintain decent pricing is personalized ads with measurable business outcomes for advertisers. “I really don’t see any other answer given this confluence of […]

Proving ROI on television advertising is “still in a fairly primitive state,” amid massive network audience declines and rising CPM’s. It’s a paradigm that Tom Rogers believes cannot continue much longer. Buying TV broadly on demographics without being able to match exposures to purchases leaves little opportunity for measuring spending efficiency, says Rogers, who is […]

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

MIAMI — In some ways, it was the usurping of the old guard by the new school. Earlier this year, TV data company Rovi acquired set-top box outfit TiVo in a deal valued at $1.1bn. Then the combined entity took on the TiVo name, creating a corporation that own box the boxes and the data. So you’ll […]

ORLANDO, Florida – The biggest challenge for television advertising buyers and sellers is changing their mindsets and embracing new infrastructure. While it would have been much more difficult a decade ago, the infusion of digital into the TV space has made these changes unavoidable. This is how Fariba Zamaniyan surveys the TV landscape while attending […]

Playing both ends against the middle is an age-old tactic with which most children and parents are familiar. For TiVo, in its new iteration after being acquired by Rovi, the idiom sums up the combined forces being brought to bear on the business of audience targeting. Working the front end and back end of television […]

Not many kids spend their evenings, curled up in bed, reading mundane acts of national policymaking under the bed covers. But that’s exactly what Tom Rogers did – a few years later, he was writing those rules. “I was an avid reader of TV Guide as a kid – stacked ‘em up on my bedside table,” Rogers […]

In his career, Tom Rogers has overseen countless TV channels, hundreds magazines and thousands of websites. Now he just wants to run one channel – your channel. Ask the TiVo CEO and president to see the future of media and he’ll tell you clearly – personalization, something which will forever break the editorial control of Big Media and the tyranny […]