Tod Sarcedoti
Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration
At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives. For Yahoo, programmatic video is now a key part of the company’s monetization offering with its BrightRoll unit, which it acquired […]