Todd Parsons

CANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm for these retail media networks, and commerce media at large, was evident at the Cannes Lions International Festival of Creativity. “For the first time, we’re able to stitch together the customer journey, or the consumer […]

Web publishers are losing advertising sales to closed platforms like Facebook, and may need to start operating like those big guns if they are to claw it back. So says one of the main web ad exchanges that is now moving in to the new world of audience identity solutions. In this video interview with […]