Toni Petra
Beyond The U.S., Nielsen’s Data Reach Extends To 54 Markets
CANNES – Even as the U.S. advertising and media industry seeks to move beyond legacy television viewing metrics from Nielsen, the company is embedding itself in data decisioning abroad. Australia and Hong Kong are two illustrative examples of its activity in 54 markets, as explained by Toni Petra, EVP of Nielsen Watch. Nielsen is about […]