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Refinery29’s Emmerich: Brands Can Leverage Publisher-Audience Trust With Right Messaging
Giving more power to audiences has helped to build the female-focused Refinery29 while building a trust that benefits brands. But some marketers need to adapt their messaging in order to leverage that trust. “They’re the boss of me,” Chief Content Officer Amy Emmerich says of the company’s audience, which Refinery29 says represents a global footprint […]